1993 Porsche 911 Rs America - X001 on 2040-cars

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Porsche slathers Martini livery on 911, Panamera, Macan and Cayenne

This is how we imagine the conversation went in Porsche's Stuttgart headquarters: "Martini livery. Martini livery all the things." Okay, so maybe not, but that hasn't stopped Porsche from showing off images of its entire lineup bearing the iconic racing livery.
While we aren't sure about the questionably yellow 911 and lime green Macan, the navy blue Cayenne and the white Panamera both look pretty spectacular as they lap about the streets of Sochi, Russia.
As for why the liveried sports cars and crossovers were at the site of the 2014 Winter Olympics, we aren't totally sure. Porsche's Facebook page, where the images first popped up, was really light on details. Whatever the reason, we fully support Porsche doing more with Martini livery. Take a look at the full gallery to see what we mean.

2014 Porsche Cayman S

Second Fiddle Moves To First Chair
In the interest of full disclosure and a bit of bloodletting, allow me to admit that while I've always coveted the Porsche Boxster and its hard-hatted Cayman cousin, I've never really warmed to them visually. They've always had a certain push-me, pull-you, can't-decide-which-way-they're-going aesthetic that I've never really wrapped my head around. Porsche achieved the same thing with the original 550 Spyder's overturned bathtub bodyshell that would come to inspire the Boxster, but somehow that classic's even more symmetrical nature works for me. Fast-forward to this third generation, and at least for this enthusiast, Porsche's manchild has well and truly come of age as a design.
It's all there - a piercing stare thanks to squircle headlamps inspired by the 918 Spyder hypercar, newfound directional thrust afforded by a longer wheelbase and elongated greenhouse, and muscular rear haunches with a wider stance emphasized by larger side ductwork and snubbed overhangs. The body's teardrop shape terminates with an active spoiler that integrates into a gorgeous arc with the taillamps like a budding ducktail nod to 1973 911 Carrera RS. Despite casting a longer shadow than its predecessor, the 2014 Cayman still looks tidily proportioned, smooth and wieldy, the perfect skipping stone to ricochet down a canyon river road.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.