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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Listen to the Porsche Macan's exhaust note ahead of its LA debut

As if we need further proof that the Porsche Macan won't just be another small CUV, it'll be a small Porsche CUV, the German automaker has released a video of the vehicle's raucous exhaust note. In short, the Macan will sport a far racier soundtrack than most of its competitors.
The raspy sound coming from one of the Macan's two turbocharged V6 engines sounds great (the video isn't clear as to whether we're listening to the base 3.0-liter or the Turbo model's 3.6-liter engine), and it's accompanied by a nice crackle on overrun. It isn't like a 911 or other flat-six model, but it is more or less what we expect a Porsche to sound like. We'll have all the details on the newest member of the Porsche lineup when it debuts later this month at the 2013 Los Angeles Auto Show. Scroll down for an official press release from Porsche, as well as the video of the Macan, and be sure to turn your speakers up.

This Porsche 356 family keeps it outlaw

Rod Emory was the founder of Emory Motorsports in Burbank, CA, and the scion to a family tradition of building "outlaw" Porsches that are almost as cool as the cars themselves. The lovingly modified Porsche 356s are lovely artifacts, and their story, along with the story of their builders, is pitch-perfect for the Petrolicious oeuvre of beloved classics.
Tune in for the history lesson, and then stick around for the car candy.