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Porsche kicks off Macan production at revamped Leipzig plant

After over two years of construction and roughly 500 million euros ($684 million at current rates) invested, Porsche finally opened its Leipzig, Germany, factory expansion on February 11. The improvements to the plant are dedicated to building the Macan and include a new body shop, paint shop and assembly line that are advancing Porsche's goal to sell 50,000 Macan's per year. The company believes that the new model is going to push it to over 200,000 annual sales 3 years ahead of schedule, and the enlarged branch can support even more Macan production, if there is demand.
"We are totally convinced in the qualities of this location and that the Macan will be a marketing success," said Porsche Chairman Matthias Müller during the opening celebration. The company opened its Leipzig factory in 2002 to build the Cayenne and added Panamera production in 2009.
The Macan models are due to launch in the US this summer with prices starting at $49,900. Scroll down to learn all of the details about the Macan's Leipzig assembly plant.

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche forum claims eco-friendly 911 Blu coming to Frankfurt

The fiftieth anniversary of the Porsche 911 has been a nearly year-long affair, with unique tributes and even a special anniversary edition with plenty of retro throwbacks. The party is expected to continue through the end of 2013, and if one 911 enthusiast forum is right, we'll see yet another special edition model near the anniversary of the original car's September 1963 debut, when it arrives at next month's Frankfurt Auto Show.
It's called the 911 Blu, and where the 911 50 Years Edition was more expensive than a 911 Carrera S hardtop, the Blu would be an entry level special edition. That's right, a limited run car that actually slots in at the very bottom of the 911 range. According to Porsche forum 911UK.com, the new car would be priced at 74,600 euros ($98,718 at today's rates) or 64,750 pounds. That undercuts the price of a base 911 in Germany by nearly 16,000 euros and in the UK by nearly 8700 pounds (although to be fair, it's roughly identical to the price of a base 911 C2S in the US).
This 911 will reportedly feature a detuned flat-six with 300 horsepower and 211 pound-feet of torque.