2010 - Porsche Panamera on 2040-cars

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Amelia Island 2013: Porsche 911 swarms the field marking 50 years of rear-engine goodness

Perhaps one of the most iconic sports cars in the world, it was no surprise that the Porsche 911 showed up in numbers to the 2013 Amelia Island Concours d'Elegance. Although the original 911 launched 50 years ago, the original and current models are instantly recognizable as 911s, and since the 911 has a storied racing background, there were probably just as many racing versions of the coupe as there were street-legal versions.
As the show's 2013 honoree, one of the prime racing examples was a 1970 Porsche 911 S raced by Sam Posey. There were so many cars in attendance, we didn't know where to look, but a 1985 911 Speedster concept and a Porsche-owned, rally-ready 911 Type 953 were definitely among the more impressive standouts. As an added bonus, Jacksonville-based Brumos Porsche had many of its classic racecars on display including a beautiful 959.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche unlocks secrets of its mid-engine 911

Porsche is beginning to realize that it's sitting on a goldmine of automotive history with its secret vault full of rare cars. Autoblog toured it a few months ago, and we were amazed at all of the curiosities hidden inside. Now, it's starting to let more folks in thanks to a new series of YouTube videos. The first covered the 965 prototype that shoved a water-cooled, Audi V8 into one of its cars. Next up, a mid-engine 911 that acted as the powertrain test mule for the Boxster.
The Porsche 911 is inextricably linked to its rear-engine layout. They go together like peanut butter and jelly. However, at the time Porsche was developing the Boxster, the company didn't want to lay all of its cards out of the table during testing. As opposed to using camouflage, it put a whole different car on top. The prototype looked just like any other 911 Targa of the day, but the biggest giveaway that something was amiss was the heavily tinted rear window. By obscuring it, inquisitive journalists couldn't peak at the new engine that replaced the backseat.
It might not look like anything too important on the outside, but this is a major piece of Porsche Boxster history underneath. Scroll down to watch the video about this fascinating prototype.