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First-ever Porsche headed home to company museum

About 30 years before Ferdinand Porsche designed the Volkswagen Beetle, he created the Egger-Lohner electric vehicle, C.2 Phaeton model - or simply, the P1 - you see above. This was the first vehicle created by Porsche, and the car gets its nickname from the fact that he had stamped "P1" on many of the parts marking it as the first Porsche... sorry, 356 No. 1.
Now while you'd think that such an important piece of Porsche heritage has been in a museum or even the automaker's not-so-secret lair, it has actually been sitting at a warehouse for the last 112 years. Thankfully, that's all about to change as Porsche has recovered P1, and the car will soon be on "permanent display" at the Porsche Museum in Stuttgart.
The P1 has a 3 horsepower motor capable of delivering a top speed of 21 miles per hour and a driving range of 49 miles, and, like many vehicles in Porsche's history, the motor is positioned at the rear of the vehicle. According to the press release posted below, the P1 finished first in a 24-mile electric vehicle race in Berlin in 1899, but it has been sitting since 1902.

Why you must buy an air-cooled Porsche 911 now

"Because" might be a good response to our headline, but as a vintage (purists might call 'proper') Porsche 911 is hardly cheap, we suspect you'll need a better explanation than that. Enter Drive editor Mike Spinelli.
Spinelli sits down with Zac Moseley and Mick Prichinello from Classic Car Club Manhattan to first explain why the market for old, air-cooled 911s has gotten so hot over the past few years, and to discuss if it's a bubble that's about to burst. Following that, this video is really is just three guys sitting around talking about old Porsches for 35 minutes. Which, you know, we're pretty onboard with.
Scroll down and have a look at the latest episode of After/Drive, from Drive.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.