2014 Ram 1500 Laramie on 2040-cars

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Ram CEO rules out Hellcat pickup for now [w/poll]

If you've been waiting for Chrysler to shoehorn its new Hellcat engine into the Ram 1500 pickup, you may be waiting a while. Our compatriots at Car and Driver spoke to Ram CEO Bob Hegbloom about the prospect of a Hellcat pickup, and his answer was less than promising: "At this time, I would say no."
That doesn't mean it'll never happen, but does suggest that such a project is not currently in the cards. Which is a bit of a shame, considering how the last Mopar muscle truck turned out. The Dodge Ram SRT-10 was powered by essentially the same V10 engine as the Viper, channeled (in the short-cab version anyway) to the rear wheels through a six-speed manual. The supercharged, 707-horsepower Hellcat engine now available in the Challenger coupe and Charger sedan is even more powerful, and would make one heck of a performance truck - the kind that, long-travel suspension aside, might make some enthusiasts forget all about the Ford F-150 SVT Raptor.
In the meantime, we're still holding out hope that the Trackhawk name registered by Chrysler recently will point the way towards a Hellcat-powered Jeep Grand Cherokee SRT. Where would you most like to see the Hellcat engine pop up next?

2015 Ram Promaster City is ready to take a load off [w/videos]

There are a few segments of the auto industry that are growing rapidly. Weirdly, though, one of the most notable is the compact cargo van market. What use to be the sole terrain of the Ford Transit Connect and the occasional Dodge Grand Caravan-based Ram C/V Tradesman is becoming a notable battleground. Nissan has dove headfirst into the market with its NV200, which will also be sold as a Chevrolet City Express and Ford recently released a heavily redesigned, more user friendly Transit Connect. Now, Ram is releasing its entry into the compact cargo segment.
Like the Transit Connect and NV, the all-new Ram ProMaster City is billed as a diet version of the full-sized workhorse van, the ProMaster. Also like its big brother, the 2015 ProMaster City is based off a commercial offering from Fiat Professional, the Doblò (the full-size ProMaster is based on the Fiat Ducato).
But while the ProMaster gets a pair of six-cylinder engines and a wide array of wheelbase and roof heights, the ProMaster City is simpler. The sole engine choice is the familiar 2.4-liter, Tigershark four-cylinder that's found in the vehicles Fiat Chrysler's compact-wide platform, such as the Chrysler 200, Dodge Dart and Jeep Cherokee. Power output sits at 178 horsepower and 174 pound-feet of torque. According to Ram, the ProMaster City boasts class-leading output and can sprint to 60 in 9.8 seconds. Perhaps knowing that's a ridiculous stat in a cargo van, Ram also cites a more useful 3.7-second run from zero to 30 miles per hour. The Tigershark sends its power through a nine-speed automatic transmission to the front wheels.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.