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Ram helps power Chrysler to 11% gain in May

Increasing consumer demand for Ram pickup trucks and big SUVs has helped to boost May sales for Chrysler. Ram sales were up a total of 24 percent year-over-year for the month of May. In addition, Dodge sales increased by 23 percent in May, with the standout Durango clocking a 24-percent year-over-year improvement (with an updated 2014 model in the wings, incentives are thick on the ground for 2013 inventory). Fiat and Jeep were up only a modest one percent, however, and Chrysler brand sales were down by two percent against last year's figures.
Chrysler is quite pleased overall with brand performance, saying that this May marks the company's strongest in the past six years. It was also the 38th consecutive month showing year-over-year sales gains.
Eight of the automaker's vehicles set sales records for May, as well: Jeep Wrangler and Compass, Dodge Avenger and Challenger, Fiat 500, Chrysler 200 and Ram pickups. Scroll down to read more detail in Chrysler's press release.

Chrysler's internal documents question Ram quality as workers protest

Chrysler is reportedly having a hard time ramping up production of its 2013 Ram 1500. According to The Detroit News, only 16 of the 58 trucks built at the Warren Truck Assembly Plant during the model's first hour passed final inspection. While quality eventually improved over the course of the day, just over half of the units built on Thursday were approved for shipment. Even with workers ordered to stay late to fix their mistakes, some 1,078 units remained outside the facility with defects. The problem, according to workers at the plant, is morale.
According to the report, Chrysler recently changed the shift schedule at the plant and workers are unhappy with the new situation. The new plan has workers split into three shifts, each covering four 10-hour days. With the shifts staggered, some workers now have to work nights and on Saturdays. Some employees are so upset that they've taken to protesting, though the move isn't sanctioned by the United Auto Workers.
Meanwhile, Chrysler admits there were internal issues with the launch, but that the company was able to contain them. A spokesperson has said "plant quality indicators are getting progressively better."

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.