2011 Dodge Ram Pickup 3500 on 2040-cars

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Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

2014 Ram 1500 EcoDiesel gets 9,200-pound tow rating

The current-generation Ram 1500 is entering its fifth year on the market, but Ram's half-ton truck is not showing its age whatsoever. While we continue to wait for the fuel economy figures for the all-new EcoDiesel V6, Ram has released towing figures for trucks equipped with this new engine, as well as models fitted with the upgraded gasoline-powered V6.
The EcoDiesel - a $2,850 option - will help the Ram compete with V8-powered trucks with its max towing capacity of 9,200 pounds, which is just 50 pounds shy of the 2013 Ram 1500 with the 5.7-liter V8. The true benefit here is that the diesel should return impressive fuel economy in the process, and even though official estimates have yet to be released, Chrysler has promised that it will achieve more than 25 miles per gallon on the highway.
But even with the Pentastar 3.6-liter V6, upgrades to the eight-speed automatic transmission have resulted in an increase in towing capacity, now up to 7,450 pounds. This number is expected to be best in class for base-engine trucks.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."