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Ram extends Black Package to Heavy Duty trucks

If you liked the Black Express package Ram offers on its 1500 light-duty pickup but need the added capability of a Heavy Duty model, we've got good news for you.
This week at the Atlanta International Auto Show, the Ram truck brand is rolling out the Black package for the Ram HD 2500 and 3500 SRW. It features a sinister-looking exterior with 20-inch alloys, fog lamps, grille, front and rear bumpers and badges all blacked out. All the body-side badging has also been removed, unless you go for Cummins power, in which case you still get a chrome diesel badge on the side.
In correspondence with Autoblog, Ram spokesman Nick Cappa explained that the popularity of the Black edition light-duty truck was the impetus for the Heavy Duty edition you see here. "Ram has a reputation for going further on design and custom-looks from the factory," explained Cappa, pointing towards the Express, Sport and Longhorn editions. "This type of forward design-thinking led us to extend the aggressive appearance to the HD trucks, which in the past has been a bit more subtle."

2014 Ram 1500 Diesel

Remember when Mahindra & Mahindra was close to offering a compact diesel pickup here? A million voices from the truck-and-bed-loving tribes of the Internet cried out at once in anticipation, only to be silenced in disappointment when it didn't happen. And this was for a jitney with a bed that didn't exactly look robust in its press photos. The message these fans had was clear: light-duty truck + a diesel engine = a prayer answered for a significant contingent of truck buyers.
Ram tells us a fullsize diesel half-ton has been the number-one demand from customers, and it will be the first manufacturer to grand the wish when the 2014 Ram 1500 goes on sale early next year - "late availability" in Q1 of 2014 is the official word - with a 3.0-liter, six-cylinder turbodiesel provided by VM Motori. If you're wondering about the engine source, VM Motori has been a Chrysler supplier since 1992. DaimlerChrysler bought VM Motori in 2000, and after a few ownership-stake changes since then, it is presently a 50-50 joint venture between General Motors and Fiat. That will change shortly, however, with Fiat recently announcing it will buy GM's share and take full control of the company.
Driving Notes

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.