2006 Rolls-royce Phantom Black Piano Theatr Edition on 2040-cars

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Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Aeroboat packs 1,100 seahorses of Rolls-Royce Merlin V12 power

We don't typically cover boats here - this is, after all, Autoblog and not Aquablog - but every so often something comes along that makes us want to dip our toes in the water, whether it's a Jaguar-designed speedboat, a Gulf-liveried megayacht or a Lamborghini-powered Riva Aquarama. This is another one of those occasions.
Set to be unveiled at the Salute to Style show in July at The Hurlingham Club in London, the Aeroboat is a motor yacht that seems to blend retro and furutistic lines in equal measure that would make Jules Verne proud without going Steampunk. Inspired by the Spitfire fighter plane, the Aeroboat packs aircraft-inspired switchgear and shock-mounted seats into a long, sleek form. But what really has our interests piqued is what lies beneath the stylish decks.
Each of the dozen Aeroboats to be built will pack a reconditioned, marinized, fuel-injected Rolls-Royce Merlin V12 engine - the same 27-liter powerplant that propelled the Spitfire. With 1,100 horsepower on tap, it's expected to propel the Aeroboat up to a top speed between 75 and 95 knots, or 86-109 miles per hour by landlubber standards, which is pretty damn fast on the open water.