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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Mahindra eying stake in Saab owner NEVS?

It's ironic that Saab's current vehicle architecture is called the Phoenix platform, because like the mythological bird, the company keeps returning from the ashes. That's right, the embattled Swedish automaker isn't completely dead yet. Again. Actually, it may be facing yet another buyout, and this time, the buyer may be from India.
Less than a month ago, the situation looked ominous for Saab. National Electric Vehicle Sweden, the carmaker's current owner, temporarily shut down 9-3 production at its Trollhättan factory not long after restarting it in the first place. According to Just Auto, it laid off about 100 consultants allegedly linked to problems making June payroll, as well. At the time, Saab claimed that the measures were temporary, and it was negotiating selling part ownership to another automaker.
Those assertions might have some truth behind them, it seems. Indian newspaper The Economic Times reports that Mahindra & Mahindra and an unnamed Asian automaker are negotiating with NEVS to purchase part of the company. It claims that the Indian automaker sees Saab as an opportunity to add a premium brand to its business.

Deal brokered to get Saab warranty service honored at GM dealers

When Pontiac, Hummer and Saturn were killed off, at least current owners never had to question where they would have to take their vehicle in case it needed to be serviced. The same couldn't be said for Saab owners... until now. General Motors and Saab Automobile Parts North America (the remaining entity of the bankrupted automaker) have signed an agreement that provides 179 service centers to current Saab owners to receive factory-trained technicians and official Saab replacement parts.
These warranty service providers will have all the tools, training and parts to maintain and repair Saab vehicles, and they will also have access to a technical assistance center for the technicians. Next year, SPNA will also set up a customer assistance center, which will likely be most useful in helping current owners find repair shows, as well as a program called Saab Secure to give added service support to owners of late model (2010 and 2011 model year) Saab vehicles. Finally, to make sure customers have a sufficient parts supply to keep their cars on the road, SPNA operates out of a 153,000 square foot warehouse in Michigan that has the ability to ship more than 3,000 parts orders per day.
GM's official press release on the agreement is posted after the jump.