Saab 9-3 Turbo 2003 on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

NEVS' reorganization plan approved after all?

What a difference a day makes. Thursday, we reported that current Saab parent National Electric Vehicle Sweden had its application for creditor protection denied by the Swedish court for being "vague and completely undocumented." But NEVS was back in court on Friday, and this time the application was granted. However, the story continued to get weirder as defense contractor Saab AB allegedly revoked NEVS' rights to use the Saab name.
NEVS did put out a brief press release confirming the court decision saying: "The District court of Vänersborg, Sweden, today August 29 approved the application for reorganization from National Electric Vehicle Sweden AB." The company allegedly has over 90 creditors, and according to Reuters, it owes them roughly 400 million Swedish krona ($57.56 million). The business says that it is in negotiations with two, unnamed companies to get additional funding.
Also, according to Reuters, Saab AB, best known for making fighter planes, has revoked NEVS' rights to the Saab brand name because the company's application for creditor protection gave the defense contractor that right. When NEVS bought Saab, it only acquired the automaker's physical assets, and had to negotiate for the rights to use the name.

Saab to reintroduce 9-3 SportCombi as Phoenix development continues

The saga of Saab goes to show that you can't keep a good automaker down. Founded back in 1947 (the same year, incidentally, as Ferrari, TVR and Maserati defector OSCA), Saab split off from its aerospace division, merged with Scania trucks, was subsequently picked up by General Motors, then pawned off onto Spyker before its current Chinese owners brought it back out of bankruptcy. Now under the auspices of National Electric Vehicle Sweden (NEVS), Saab has official restarted production of the 9-3 sedan, but what are its plans for the future?
In correspondence with Autoblog, NEVS communications director Mikael Ostlund gave us an idea of what to expect. First of all, NEVS is living up to its name by launching an electric version of the 9-3. As we reported a couple of weeks ago, the 9-3 EV currently is undergoing a pilot launch in the Chinese city of Qingdao (which owns part of NEVS) before being rolled out in other markets around the world. But that's not all NEVS has planned for Saab.
The reborn Swedish automaker also plans to relaunch the 9-3 SportCombi to supplement the 9-3 sedan. The wagon version was part of the second-gen 9-3's rollout in the early 2000s, offering increased cargo space and versatility - particularly vital since GM had seen it fit to replace the previous hatchback bodystyle favored by the brand faithful with a more traditional trunked form to lure new buyers into the fold. Although Ostlund confirmed that NEVS has "the option of adding the convertible" back into the lineup, nut has yet to decide on if and when it will do so.