2004 Saab 9-3 Aero Sedan, 210hp Turbo, 5-speed Manual Only 44k Miles, New Tires on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Vampire Weekend singer responds to burning Saab controversy [w/video]

Last week, we tipped you off about Vampire Weekend and their new music video for the song Diane Young, a short film that consists entirely of setting fire to two perfectly nice-looking Saab 900 automobiles. The indie rock band's video - viewable by scrolling down - predictably triggered the internet ire of classic car enthusiasts - Saabophiles in particular - and word of the unrest eventually got back to the band itself.
According to music site Spinner (nb: owned by Autoblog parent AOL), the group was "stunned" at the backlash - enough that lead singer Ezra Koenig felt compelled to respond himself. According to Koenig, the band was under the impression that their record company was "looking to purchase the cheapest, oldest cars possible; they weren't trying to buy a beautiful perfect condition car." By way of apology, Koenig even goes so far as to note that bandmate Rostam Batmanglij is a keen fan of Saab.
Other reports have claimed that the cars may have been purchased under false pretenses, sold by owners who "wanted to see them go to a nice new home," but Koenig takes issue with that characterization, countering that he understood that the cars had substantial electrical problems.

The Saab 9-3 that never was finally shows up

Looking back on the life and [slow and painful] death of Saab, it's impossible to not stop and think of what might have been with the quirky Swedish automaker. As it turns out, SaabsUnited has decided to shed some light on what the company's future might have looked like, including some images and information that include full-scale mockups of the 9-3 Phoenix, which you see above.
In its waning years, Saab's lead designer Jason Castriota was working feverishly to deliver new products that built on the heritage of the brand while doing so at a lower cost and in a shorter time period than previous models. In the end, though, it sounds like the earliest that we could have seen any of these plans come to fruition was 2014. In addition to hatchback and convertible 9-3 variants, Castriota also created the Sonnett - a sporty-looking 2+2 that never made it past the design study phase.
Regardless of whether you're a diehard fan of the brand or if you were just pulling for the underdog, you'll want to head on over to SaabsUnited to check out a little more of what the future could have held for Saab.