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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

A closer look at the 2015 Subaru WRX

For enthusiasts, the debut of the 2015 Subaru WRX was arguably one of the more important happenings at last week's LA Auto Show. After all, the 'Rex has been one of our perennial favorite all-weather sports cars, able to offer big thrills in any clime thanks to its turbocharged engine, manual gearbox and top-notch all-wheel-drive system.
For 2015, some big changes have been made to our favorite Subie, including the removal of the hatchback body style and availability of a continuously variable transmission. Of course, there's also the new, 2.0-liter turbocharged inline four-cylinder engine, not to mention the completely revised styling.
Lots of talking points, for sure, so West Coast Editor Michael Harley chatted with Dominick Infante, national manager of product communications for Subaru USA, who promises us that this car will be the "best-handling WRX ever." As for that CVT, Infante assures us that it was "designed for a sports car" and that the company aims to change the minds of people (like us, admittedly) who have a hard time warming up to the idea of this transmission in a package like the WRX.