2005 Subaru Impreza Wrx Sti on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru to stop building Camry for Toyota in the US

It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked of moving Camry production to its Georgetown, KY plant. The news was official internally last November when SIA Executive Vice President Tom Easterday told the Louisville Courier-Journal that Camry production would end. Now, Automotive News reports that both automakers have admitted publicly that the end will come in 2016.
SIA currently has a 170,000-unit capacity devoted to the home-brand Legacy and Outback models, while a $400-million expansion increases that to 300,000 units to prepare the facility for Impreza production in two years. Freeing up the 100,000 units of production devoted to the Camry means a 400,000-unit capability, which is far more than Subaru needs at the moment, but the Toyota exit will allow it to expand any way it sees fit. Subaru has said it will absorb the workers on the Camry line and no jobs will be lost, the mayor of Lafayette saying the development could change the timetable for the expansion.

2015 Subaru WRX leaks out ahead of debut [w/video]

The car you see above could, possibly, be the 2015 Subaru WRX, a car that isn't supposed to reach the public eye until next week's Los Angeles Auto Show. The leaked image has been circulating around the web, along with a brief teaser video of the new sports sedan (which you can see below).
The image, which AutoWeek reports may be (probably) a render, appeared on the Clubrz Facebook page, a Subaru fan group. It does fit somewhat with the teaser image we showed you yesterday, while featuring certain styling cues from the WRX Concept shown at the last New York Auto Show.
Now, we'd advise you take this with an appropriately sized grain of salt. We won't know for certain what the next WRX looks like until we're parked in an uncomfortable chair at the LA Convention Center. Still, take a look up top and let us know if the new WRX - which, we'll point out, has neither gold wheels, a big wing or World Rally Blue paint - fits with what you wanted to see. We've also got a very short teaser of the car that plays on the teaser image posted yesterday, which you can see by scrolling down.