2011 Subaru Impreza Wrx Limited Wagon 4-door 2.5l on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Evo shakes down Subaru WRX STI on Swedish tarmac

The Subaru WRX STI has never let anyone question its intentions. With a gaping hood scoop up front, massive rear wing at the back and often found with gold wheels spinning all four corners at the ground, there was never anything subtle about this Subaru. The latest 2015 version is made up of many new parts, but the formula certainly hasn't changed. Evo's Henry Catchpole aims to find if it all still jives together on some misty, Swedish backroads in a new video.
Surprisingly, the movie eschews Evo's standard shtick of big, smoky powerslides in favor of a legitimate review of the new STI. However, this isn't Consumer Reports. As the screenshot above implies, Catchpole isn't afraid to chuck the car around a little and put two wheels off the road all in the name of testing the severe sedan's limits. He just puts an equal amount of focus into how it actually drives.
Autoblog's Steven J. Ewing fell in love with the Subie when he did our First Drive. Does Catchpole concur? Scroll down to watch the STI snaking through Sweden and find out.