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Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Subaru facing class-action suit over excess oil use

A recently filed lawsuit in federal court against Subaru of America and its parent Fuji Heavy Industries claims that several recent models burn an excessive amount of oil. The case, which is seeking class-action status, covers examples of the 2011-2014 Forester, 2013 Legacy and 2013 Outback with the 2.5-liter four-cylinder engine and the 2012-2013 Impreza and 2013 XV Crosstrek with the 2.0-liter four-cylinder.
The suit alleges that Subaru knew about the excessive oil consumption but didn't fix the problem, according to USA Today. It contends that owners have to spend an unreasonable amount of money to keep these models topped up with Texas tea, and that the people represented wouldn't have bought the vehicle if they had known that this could happen.
As proof of Subaru's knowledge of excessive oil use, the lawsuit cites four technical service bulletins from the company telling dealers about the issue, although, that would seem to partially invalidate the claim that the automaker hasn't attempted to fix things. The case was filed on behalf of two men, one with a 2014 Forester and the other with a 2013 Outback. "Following an extensive investigation, we now look forward to litigating the case," said Matthew Schelkopf, an attorney for the plaintiffs, to USA Today.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.