4x4 Daihatsu Rocky *131k Miles* No Reserve (similar To Suzuki Samarai) on 2040-cars

Auto blog

Suzuki Jimny displays Samurai spirit in Japanese snowstorm

Say what you will about its smallest SUVs, but you have to hand it to Suzuki: the likes of the Samurai, Sidekick and Vitara were doing the little-sport-ute-that-could thing long before most of the rest of the industry caught on. And the formula remains relevant enough that Suzuki is still selling the same basic Samurai overseas as the Jimny.
That could be why the Samurai still has something of a cult following. Well, that and the name - which, as it turns out, may not have been such a stretch after all. A Samurai warrior, after all, was just one man - but like any other knight, he was worth more than his headcount on the battlefield. Or in this case, a Japanese snowstorm. Just watch the half-minute video below to see what we mean.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Which automaker's 84-year-old CEO is making investors nervous?

We haven't heard much about Suzuki since it decided to leave the US market in 2012, but things are going well for the little automaker these days with the recent announcement of record annual profits. It would seem that investors should be ecstatic, but they are starting to question the man at the helm. Company president and chairman Osamu Suzuki is now 84 years old and is guaranteed at least one more year as the leader, but shareholders want to know who is taking his place when the inevitable happens.
We're not being ageist, here. As long as the Suzuki can run the company to the satisfaction of investors, he absolutely deserves the top spot. According to Bloomberg, the issue making shareholders so edgy is that the business doesn't have a transition plan in place. The president obviously isn't a young man, and folks are worried that if something happens suddenly, there could be chaos deciding a successor and a free-falling stock price.
Suzuki's tenure at the company is somewhat astounding. He married the granddaughter of the founder and took her name because the family had no male heirs. In world where many people hope to retire as soon as possible, he's worked for the same automaker for the last 50 years, including stints as company president from 1978 to 2000 and 2008 to the present. Investors aren't questioning the president's ability as a business leader; they just want a clearer understanding of the automaker's future direction.