2007 Suzuki Xl7 on 2040-cars

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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Vitara shows its face ahead of Paris debut

The death of Suzuki's American automotive operations can be chalked up to many, many things. One thing it cannot be blamed on, however, is the arguable goodness of its products. The company's criminally underrated offerings included the Kizashi sedan, the SX4 compact and your author's personal favorite, the Grand Vitara.
The GV rode on a radically different version of General Motors' Theta platform, which underpins the American manufacturer's current crop of crossovers, like the Chevrolet Equinox. What made the Grand Vitara special, though, was that it wasn't just another run-of-the-mill CUV. Buying the cheapest model meant living with rear-wheel drive rather than the Theta's typical front drive. Spend a bit of money, though, and you'd end up with an honest-to-goodness off-roader, sporting selectable four-wheel drive complete with low-range gearbox. It also comfortably sat five, was reasonably efficient and was quite handsome. We aren't totally sure how it turned into this.
This, of course, being the new Vitara (it replaces the Escudo, the vehicle Americans know as the Grand Vitara), and it will make its global debut at October's Paris Motor Show, which has ditched its four-wheel-drive system for a part-time all-wheel-drive system called Allgrip.