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HQ move based on study, not pitch from Gov. Perry, Toyota says

Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry.
Perry (above) has been up front in his aggressive pursuit of businesses and jobs for Texas, traveling to California, Missouri, Illinois and New York to tempt corporations to his state. And it's not just about the promise of much lower taxes, a Perry spokesman reminds Automotive News that the state boasts, "a workforce that is skilled and ready to do any job."
For his part, Jim Lentz, Toyota's North American CEO said Plano was chosen through an internal process, with the location helped by its proximity to the company's massive pickup factory in San Antonio rather than any campaigning from the governor.

Toyota Camry Hybrid SE adds a dash of limited-edition sport

For drivers who want to benefit from the increased efficiency of a hybrid sedan but who don't want to look like they'd rather be hugging trees, Toyota has just announced its 2014.5 Camry Hybrid SE Limited Edition.
The SE LTD combines the exterior bits and pieces that make the SE look sportier than other Camry models with the 2.5-liter, four-cylinder engine, electric motor and nickel metal hydride battery pack of the Camry Hybrid. That means the Hybrid SE offers up 200 combined system horsepower to the front wheels, and we'd expect it to be rated at the same 40 miles per gallon city and 38 highway of the Camry XLE Hybrid.
Only 5,000 units will be produced between February and June of 2014, with an asking price of $27,845, which is about $700 more expensive than the base Camry Hybrid LE or $2,620 less than the Hybrid XLE that Toyota says shares a similar level of equipment. Sounds like a fair shake to us. Scroll down below for the complete press release.

Refreshed 2013 Toyota Landcruiser Prado gets official [w/video]

We'd seen leaked images of the the refreshed 2013 Toyota Land Cruiser Prado, now Toyota has deemed it officially ready for the European masses it is aimed at. We can only hope the masses are ready for that grille, probably the most intense of the many changes made to the volcano-eating truck. The new face and its "powerfully projecting vertical bars" were designed to "accentuate the new Toyota's rugged appearance," as if the legendarily capable SUV wasn't rugged enough. Other changes include redesigned headlight clusters, stronger character lines along the sides, new taillights and license plate "garnish" in back, and a slew of new wheel choices. Both the three- and five-door are 20 millimeters longer, all of that in the front overhang, but the approach angle apparently hasn't changed.
The new organization of trims runs from Entry to Legend, Prestige and Executive. The interior has been reorganized with better seats in the second and third rows, a new upper center console, a redesigned panel for controlling on- and off-road driving functions, reworked Optitron meters with a 4.2-inch LCD screen, and new switchgear, fabrics and color schemes. Infotainment has been upgraded with Toyota Touch 2 and Toyota Touch 2 with Go. They mirror your smartphone if said phone happens to be either a Samsung Galaxy S3 or Galaxy Note 2.
On-road driving dynamics have been improve with suspension changes, and a Rear Cross Traffic Alert added to the suite of safety features for maneuvering the beast. When it comes to the Land Cruiser's real reason for being, the five Multi-terrain Select choices and five-step Crawl Control are more easily used with a Multi-terrain Monitor reworked for more clarity.