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Toyota says you might have the 40-millionth Corolla ever built

The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4, but whoever in the world bought the 40-millionth Corolla in August gets a hearty "thank you" from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin (more than the Volkswagen Beetle and Ford Model T combined). So while you'd think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can't even say in which country this milestone Corolla was sold, let alone to which customer.
One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota's press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla... and counting.

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota begins shipping Le Yaris to America

Our tiniest Toyota (Scion iQ notwithstanding) is about to get a little French flair. The Japanese automaker announced Thursday that its Toyota Motor Manufacturing France facility would begin building Yaris models destined for North America - specifically, the United States, Puerto Rico and Canada. This will mark the first time in history that Toyota has exported vehicles to North America from Europe.
Initially, Toyota will export roughly 25,000 Yaris models to North American markets from France each year. In order to handle this additional production, Toyota Motor Manufacturing France has invested 10 million euro into its French facility.
Despite being somewhat of a snooze-fest (it's a car!), the Yaris carries on in North America with a 106-horsepower 1.5-liter four-cylinder engine, with prices starting at $14,370 for the three-door and $15,395 for the five-door, not including $795 for destination.