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2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

2014 Toyota Tundra gets five grades priced from $25,920*

Toyota has announced pricing details for its refreshed 2014 Tundra, with the fullsize pickup offered in five grades. Naturally, that doesn't include the buyer's choice of three cab styles, the option of two- or four-wheel drive, and a choice of a 4.0-liter V6 base engine or 4.6-liter and 5.7-liter V8s.
The base SR starts at $25,920, while the volume SR5 model starts at $29,465. Toyota notes that all SR5s ordered with the big V8 hold the line on pricing from 2013 while including a further $650 in standard equipment. The first of three high-end trims, Limited, starts at $36,940, while the Platinum and 1794 Edition both start at $44,270, with all prices subject to a $995 destination charge. Also noteworthy on the cost-savings front, Limited CrewMax 4x4 models are priced $2,000 less than their 2013 equivalents, (4x2 buyers save $1,900).
As is typical for a model as as customizable as a pickup, Toyota's pricing structure is far from simple. Adding the 5.7-liter V8 at one trim level can cost several hundred dollars more or less than another trim level - the same goes for adding four-wheel drive. So, rather than break out the Enigma Machine to try and decipher what options cost what on which trim, we've just rolled the whole pricing chart in. Scroll down for a look, including Toyota's full press release, and then check out our recent First Drive feature of the truck.

Toyota to buck engine downsizing trend, may go larger and turbo-free

Turbocharging isn't really Toyota's specialty, and the Japanese automaker isn't being shy about acknowledging it. Koei Saga, a senior managing officer in charge of drivetrain research and development, says that eschewing turbos and increasing displacement of engines using the Atkinson cycle can produce better power gains without sacrificing fuel economy, Automotive News reports.
Toyota is investing heavily in larger-displacement Atkinson-cycle engines in addition to turbocharged engines, but Saga doesn't think the automaker will use turbocharging across many product lines. He apparently remains unconvinced that the technology "makes the world better."
In Toyota's eyes then, Atkinson cycle engines do make the world better, and here's how. Their pistons complete four processes - intake, compression, power and exhaust - in one revolution of the crankshaft, and the power stroke is longer than the compression stroke. Traditional Otto cycle engines require two crankshaft revolutions to accomplish those same four operations and have equal-length compression and power strokes. Atkinson cycle engines are more efficient, but less power dense, though increasing displacement can offset that shortfall.