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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Refreshed 2013 Toyota Landcruiser Prado gets official [w/video]

We'd seen leaked images of the the refreshed 2013 Toyota Land Cruiser Prado, now Toyota has deemed it officially ready for the European masses it is aimed at. We can only hope the masses are ready for that grille, probably the most intense of the many changes made to the volcano-eating truck. The new face and its "powerfully projecting vertical bars" were designed to "accentuate the new Toyota's rugged appearance," as if the legendarily capable SUV wasn't rugged enough. Other changes include redesigned headlight clusters, stronger character lines along the sides, new taillights and license plate "garnish" in back, and a slew of new wheel choices. Both the three- and five-door are 20 millimeters longer, all of that in the front overhang, but the approach angle apparently hasn't changed.
The new organization of trims runs from Entry to Legend, Prestige and Executive. The interior has been reorganized with better seats in the second and third rows, a new upper center console, a redesigned panel for controlling on- and off-road driving functions, reworked Optitron meters with a 4.2-inch LCD screen, and new switchgear, fabrics and color schemes. Infotainment has been upgraded with Toyota Touch 2 and Toyota Touch 2 with Go. They mirror your smartphone if said phone happens to be either a Samsung Galaxy S3 or Galaxy Note 2.
On-road driving dynamics have been improve with suspension changes, and a Rear Cross Traffic Alert added to the suite of safety features for maneuvering the beast. When it comes to the Land Cruiser's real reason for being, the five Multi-terrain Select choices and five-step Crawl Control are more easily used with a Multi-terrain Monitor reworked for more clarity.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.