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Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Toyota 86 most likely to get more power through more displacement? [w/poll]

The Sydney Morning Herald has spoken to Tetsuya Tada, chief engineer of the Toyota 86 (our version of it, the Scion FR-S, is pictured above), and they've been promised that more power is on the way. We've heard a lot of speculation about a more powerful Toyobaru since before the standard model was even launched. The only question now is how the power will be delivered, and among the engine concepts we've already heard about - turbo, supercharger, twin-charged, hybrid - is a new one: more displacement.
Tada said that an engine with more displacement than the current coupe's 2.0 liters is being tested alongside a turbocharged and a hybrid-assisted motor. The SMH cites "inside sources" as saying the displacement option is the one likely to get the go-ahead, and suggests increased bore and stroke will see the engine grow to 2.5 liters, horsepower to about 250 - a 50-hp increase over the present car.
While that's apparently the betting man's solution for the long-awaited increase in gumption, what happens with the next generation could be more wide open than we suspected. According to the report, Tada "hinted that [a successor] could be a radically different car, potentially dropping the boxer engine altogether." He said once they've sorted out the concept for the second generation car, then they'll sort out an engine. That's where a turbo option could come to market, perhaps the turbocharged four-cylinder Toyota is developing for the Lexus NX crossover or a hybrid system that uses a capacitor.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.