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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

177k Toyota Camry Hybrids being recalled for brake issue

It looks like Consumer Reports might be getting part of what it wants regarding the Toyota Camry Hybrid and its braking system. Toyota is issuing what it calls a limited service campaign, rather than a full recall, covering about 177,500 of the hybrid sedans from the 2007 through 2011 model years because of an issue with the cars' brake fluid reservoirs.
The models have a filter separating two chambers of the brake fluid reservoir, and the part can get clogged over time. If this happens, the fluid level in one of the chambers can get too low and eventually cause the power assist to fail. There are multiple warning lights on the dashboard that illuminate over time if the filter gets obstructed, though. The company is replacing the entire reservoir with an improved unit, and the fix takes about two hours to perform.
Consumer Reports recently began asking for a recall on these models for the potentially clogged filters. The magazine also reported a second issue with the ABS brake actuator that could lead to a difficult to depress brake, but Toyota has increased the warranty on the part to 10 years or 150,000 miles.

Ford Fusion production scaled back just 3 months after it was accelerated

Three months after kicking off production of the Ford Fusion at its Flat Rock, MI factory, Ford Motor Company is taking steps to trim output in the face of heavily discounted competition from Toyota and a growing supply of vehicles.
The addition of Fusion production in Flat Rock - which also builds the Mustang - was meant to be what pushed the handsome mid-sizer past its arch-nemesis, the Toyota Camry. An extra facility building Fusions was also meant to curb the growing demand for Ford's highly profitable sedan.
But with word that Flat Rock would take "approximately" one extra week off for the holidays combined with an 88-day supply of Fusions - reportedly due in no small part to what Morgan Stanley analyst Adam Jonas called "aggressive discounting of the Camry" - some analysts are now beginning to wonder if Ford may have overextended itself by adding a second Fusion facility to the mix.