2014 Toyota Sienna Le on 2040-cars

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Toyota prices fuel cell sedan $70K in Japan, coming to US and Europe next summer [w/video]

Toyota has finally unveiled its FCV hydrogen fuel cell sedan and its Japanese price. We won't have to wait too long to see the first of these revolutionary vehicles on the roads. It will go on sale in Japan in April 2015 and will come to the US and Europe later that summer.
In Japan, the FCV will be priced at roughly 7 million yen before taxes ($68,810 at current exchange rates). However, Toyota makes it clear in the press release that we shouldn't try to extrapolate US MSRP from that figure, saying that official pricing for the US and Europe has not yet been determined. As will be the case in the US, sales in Japan will be limited to parts of the country that already have a hydrogen refueling infrastructure (that means you, California).
The production version of the FCV looks almost identical to the concept from last year's Tokyo Motor Show. There is a new vertical strip of LEDs at each corner of the front air intake and real sideview windows, instead of the nubs on the prototype. The weird squiggles from the rear trim are also gone in favor of a more production-ready look, but the taillights survive the changes mostly intact.

Toyota recalling FJ Cruiser due to excessively bright headlights

Now, hold on. This recall isn't quite as serious as it sounds. Yes, Toyota is recalling 11,489 FJ Cruiser models from the 2007 to 2013 model years, and yes, it's because the vehicles, as the National Highway Traffic Safety Administration states, "fail to conform to Federal Motor Vehicle Safety Standard No. 108, 'Lamps, reflective devices, and associated equipment.'" But read the fine print and you'll see the catch: This recall is only for vehicles fitted with the automaker's auxiliary lighting kit that can be mounted to the front bumper.
Basically, the auxiliary lamp assemblies use 55-watt bulbs, and when these are turned on in conjunction with the upper beam headlamps, it's a pretty blinding sight. NHTSA states that excessively bright lights can blind other drivers, increasing the risk for a crash.
To remedy the situation, Toyota will replace the 55-watt bulbs with cooler 35-watt units. The recall is expected to begin later this month. Scroll down for the full details in the NHTSA report.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.