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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen e-Co-Motion concept poised for delivery to Geneva

With Nissan getting ready to launch the e-NV200, it appears Volkswagen is looking to go after the same zero-emission commercial vehicle market with the all-electric 2013 e-Co-Motion Concept. Debuting next week at the Geneva Motor Show, the e-Co-Motion Concept might be small in size, but VW says it has cargo and payload capacities that should be perfect for small businesses.
Measuring 179 inches long, 75 inches wide and 77 inches tall, the e-Co-Motion Concept has about the same footprint as the current Golf, and it has a cargo capacity of 162 cubic feet and a maximum payload of more than 1,700 pounds. There isn't too much information on the e-Co-Motion just yet - such as what electric components and platform are used - but the press release posted below states while the concept is shown as a cargo van, future body styles could include a passenger wagon or a refrigerated box van.

Volkswagen Golf Wagon leaked ahead of official unveiling

Wagons ho! These three images of the upcoming Volkswagen Golf Wagon have leaked online ahead of the car's official debut, which may very well be at the Geneva Motor Show. Looking over the photos doesn't really bring any surprises - after all, this is a VW Golf with a wagon rear end grafted on, or basically what we expect next Jetta SportWagen will be.
We can only share these three images at this time, but fret not, folks. There's little doubt that all the details and images will be flowing from Volkswagen in short order. In the meantime, click on the images above to view them in high resolution.