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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo aligning model range into three families

Things have been slow in Gothenburg the past few years, but they're picking up speed. The only new model Volvo has released in the past four years since it was taken over by Geely - that being the V40 introduced in 2012 - started its development when the company was still under Ford's umbrella. But now the Swedish automaker is preparing to launch a volley of new models, and the new XC90 is only the starting point.
Volvo has set out to align its product portfolio into three model families - 40, 60 and 90 - each with three body-styles: sedan, wagon and crossover. (Volvo presented a tidy little table, which we've replicated below, to outline what it has in store.) That means a new S40 sedan and XC40 crossover as well as a replacement for the current V40 wagon, all to be based on a new platform shared with Geely. It also means replacements for the current S60, V60 and XC60 to be based on the modular SPA platform that underpins the new XC90, as well as a new S90 sedan to replace the S80 and a new V90 wagon to succeed the V70 and move it up-market above the V60.
All of these models are set to arrive within the next four years as Volvo moves to replace its entire lineup by 2019 and subsequently move to more competitive seven-to-eight-year product life-cycles. But as aggressively as Volvo is pursuing this renewal of its core models, they're not the only things Gothenburg has in store. Keep reading below to learn how Volvo's model line will flesh out over the coming years.

Volvo Concept Estate gets official [w/video]

The final chapter of Volvo's concept car trilogy has arrived after a few teasers earlier this week, as well as some recently leaked images, and as we so astutely summarized previously, it's a brown shooting brake. Really, we couldn't think of a better type of vehicle to follow up the Concept Coupe from the Frankfurt Motor Show, the Concept XC Coupe from the Detroit Auto Show and complete the Swedish trinity of concepts.
It's best to think of the Concept Estate as the hipper, classier cousin to the Concept Coupe. The two are virtually identical below the beltline, featuring front fascias that are indistinguishable from each other (except one is, you know, brown). Both cars wear wide, rectangular grilles inspired by classic Volvo models and T-shaped headlights Where the Concept Estate differs, obviously, is with its more functional rear end and longer roof.
That rear is accented by the Estate's wide haunches and slim, angular taillights, which borrow heavily from the units shown on the Concept XC Coupe. These two features work in tandem to present a wide, squat appearance from the rear. The profile, meanwhile, shows off that spacious greenhouse, which is made even airier by a glass roof.