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Volvo to test 100 self-driving cars on Swedish roads [w/video]

Autonomous vehicles are increasingly being tested on public roads around the globe, including Nissan in Japan and Google here in the US, and now Volvo is preparing to test its own self-driving cars on the streets of Sweden. In conjunction with the state government, Volvo's Drive Me project kicks off next year, starting with the development of customer research and infrastructure technology before setting 100 self-driving cars loose on the streets of Gothenburg in 2017.
These 100 cars will be in the hands of customers, and the tests will help Volvo and the Swedish government track varying aspects of self-driving cars including economic benefits, consumer confidence, traffic flow and passenger safety. The technology being developed by Volvo uses not only on-board radar and sensors but also map data gathered from the cloud, and it controls all driving systems including the brakes, throttle and steering. Drivers can engage and disengage the car's autonomous drive mode by pushing a button on the steering wheel, and the technology will also allow for a self-parking feature.
While the cars shown in this demo are S60 models, the test vehicles will be based on Volvo's upcoming Scalable Product Architecture (SPA), which underpins future models like the next-gen Volvo XC90. Scroll down for a video and press release marking the announcement.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo's oldest model earns IIHS Top Safety Pick+ award [w/video]

Volvo ought to be tooting its horn over this one. The XC90, an SUV that has essentially been on sale for over 10 years, just captured a Top Safety Pick+ award from the Insurance Institute for Highway Safety. The TSP+ is a new title, reserved for cars that earn "Good" or "Acceptable" ratings on each IIHS crash test.
This is a difficult feat for a new car - Toyota's new Corolla infamously failed to net a Top Safety Pick+ earlier this year - largely because of the new small overlap front tests, which have left many automakers struggling. But Volvo, somehow, was able to conquer the tests with a car that predates the original iPhone by a few years. The XC90 earning a Top Safety Pick+ is like Betty White taking the gold in the decathlon. With Volvo in the midst of working on the XC90's replacement, we're curious to see just how well a more modern version does in crash testing. Take a look down below for the crash test video and a press release from IIHS.