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Volvo building new AstaZero safety proving ground in Sweden

Volvo is an automaker committed to vehicle safety, setting an ambitious target for itself: by 2020, the Swedish automaker envisions that no one will be killed or seriously injured in one of its cars. In order to achieve that goal, Volvo has announced a new proving ground designed specifically to test safety solutions.
Called AstaZero, the new facility near the company's headquarters in Gothenburg, Sweden, is the result of a $70 million investment. It will cover some 500 acres, with over 60 acres of pavement, four city blocks and three and a half miles of highway. The Active Safety Test Area (the ASTA in AstaZero) will enable Volvo and its partners (including Scania trucks as well as government bodies and university development programs) to simulate city streets, highways, rural roads, roundabouts, T-junctions and more, combining traffic from cars, pedestrians, bicycles, motorcycles, buses, trucks and even animals in order to account for all manner of potential hazards.
The facility will enable Volvo to test active safety systems and autonomous vehicle operations, and even allow robots to test its prototypes in an adaptive environment that aims to be more flexible than existing proving grounds. Read more about Volvo's commitment to safety in the press release below.

Volvos will brake for bicyclists with new detection technology

Anyone who pedals a bicycle knows that one of the biggest dangers to riders is a motorized vehicle - Volvo estimates that nearly 50 percent of all cyclists killed in European traffic have collided with a car. In the United States alone, 618 riders lost their lives in bicycle/motor vehicle crashes in 2010, and the number of injuries surpassed 52,000.
To help drop those numbers, Volvo has just announced Cyclist Detection with full auto brake - a technology that detects and automatically applies a vehicle's brakes when a cyclist swerves in front of a moving car. The basic components of the system include a radar unit integrated into the front grille, a camera fitted in front of the interior rear-view mirror and a central control unit. The radar is tasked with seeing obstacles in front of the vehicle and calculating distance, while the camera is responsible to determine what the object is. The central control unit, with rapid processing capabilities, monitors and evaluates the situation.
The technology, which will be sold bundled with its Pedestrian Detection and called Pedestrian and Cyclist Detection, will automatically apply full braking when both the radar and camera confirm a pedestrian or cyclist are in the immediate path of the vehicle. According to the automaker, the technology will be offered on the Volvo V40, S60, V60, XC60, V70, XC70 and S80 models from mid-May in 2013.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.