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Buick Encore blitzes first-year sales predictions

With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).
While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.
"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."

Why Buick's Encore wasn't a Chevy

Buick is taking a gamble with its 2013 Encore. General Motors' near-luxury brand has enjoyed great success attracting conquest buyers to its larger Enclave crossover, but it has never offered something quite like this small CUV.
Very early signs suggest that the gamble might be working. According to Mark Reuss, President of General Motors, the automaker expected about 1,500 initial orders from its dealers for the Encore, but it's tracking closer to 9,000 units. Alluding to the fact that historically, Buick has shared similar products with GM's other brands, Reuss says that Buick dealers are "thrilled to have an exclusive." The automaker already markets almost identical models in other markets as the Opel/Vauxhall Mokka and Chevrolet Trax, but The General's other brands won't offer a twin to the new baby Buick.
The new Encore is based on the Gamma architecture that underpins the Chevrolet Sonic, and it shares the economy car's available turbocharged 1.4-liter four-cylinder engine. With standard front-wheel drive and available all-wheel drive, GM says its Encore will be pitted against competitors like the BMW X1 and Audi Q3, both of which are much more expensive but also much more powerful.

Buick Encore takes a hit of Mokka to tackle Dakar

There are many vehicles we'd consider taking racing. Even on a cross-country rally as punishing as the Dakar. But a Buick Encore? That's not one that would enter our motorsports-based consciousness. Yet it's basically what General Motors is entering in the South American rally raid this year, and you're looking at it.
Unveiled at the Moscow Motor Show, this rally machine is based on (or at least billed as) an Opel Mokka - the name that GM's European brand applies to the vehicle Americans know as the Encore, Buick's subcompact crossover. Only it's obviously been extensively modified. It's got a ten-inch raised suspension, a 137-gallon fuel tank, carbon-fiber bodywork and... hold on, we're sure we're missing something here. Oh, right: a 6.2-liter V8 kicking out 340 horsepower and 487 pound-feet of torque to all four wheels through a six-speed sequential gearbox.
In other words, this is not the same Encore (or Mokka) you can pick up at your local Buick, Opel or Vauxhall dealership. It's not even close. It's not even recognizable as such, really. It was unveiled alongside a more sedate Opel Mokka Moscow Edition and a slew of other local debuts for the Opel brand that you can read more about in the (translated and original) Russian press release below.