2014 Chevrolet Corvette Z51-3lt on 2040-cars

Auto blog

Veyron and C7 Corvette join cast of Transformers 4

Like the Fast & Furious franchise, the Michael Bay-directed series of Transformers movies has become known as much for its bad acting as its impressive lineup of cars. As filming just started for Transformers 4, Bay's website has confirmed two new cars for the next installment as well as a makeover for everyone's favorite tractor trailer hero, Optimus Prime.
Joining the cast of T4 are a "race-inspired" Chevrolet Corvette Stingray and a Bugatti Veyron Grand Sport Vitesse. While Bay's website did not supply names for either car, Bugatti is reporting on its Facebook page that the Veyron will join the Autobots. Speaking of the good guys, top Autobot Optimus Prime is getting an all-new body based on a Western Star with a gaudy appearance that was seemingly inspired by Trick My Truck - right down to the six smoke stacks and side pipes!

Submit your questions for Autoblog Podcast #313 LIVE!

We record Autoblog Podcast #313 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #313
2014 Chevrolet Silverado and GMC Sierra introduced

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")