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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Final C6 Corvette built in Bowling Green

With all of the attention given to the 2014 Chevrolet Corvette Stingray lately, you could be forgiven for thinking that it's already well along in production, yet tooling up for the new C7 has only just begun. In fact, production of the outgoing C6 generation in Bowling Green, Kentucky just halted on Thursday.
As the C6 has aged, production numbers have predictably ebbed along with demand, but this year, the addition of the 427 and 60th anniversary models resulted in an uptick in vehicles built - this, despite a model year shortened by around 25 percent to accomodate the new model changeover. The final C6 Corvette ever, No. 13,466 built this year, was a white 427 Convertible destined for the General Motors Heritage Center museum. The car's 7.0-liter V8 heart was assembled by Corvette chief engineer Tadge Juechter himself.
In total, Bowling Green pushed out 215,100 C6 Corvettes over nine years. If you're still a C6 fan at heart and are hoping to get a good deal on a phase-out model, step lively - Chevrolet reportedly had about 6,100 unsold units, which Autoweek suggests is good for around five and a half months of supply at the model's current sales rates. Given that demand will likely slacken even further as the C7 draws closer, that should be a big enough stockpile to keep dealers satisfied until 2014 Stingrays begin showing up on their forecourts in December.

Watch this time-lapse build of the Chevy SS for NASCAR

There's only about a week left until we get our first look at the production version of the 2014 Chevrolet SS sedan, but Chevrolet NASCAR teams have been looking at the race version of the car all winter. Autoweek has posted a really neat time-lapse video showing just a portion of what it takes to build one of NASCAR's new Gen6 stock cars.
Though the video is quite brief, it does show almost the entire build process starting with just the car's nose, and it gives us a good look at how integral the template is to the final product. As a bonus, Hendrick Motorsports also provided some videos showing two of its teams performing pit stop tests over the winter. The second video shows some of the more detailed aspects of the racecar's rear end, including the stock-looking trunk cutout and a newly mandated rear bumper extension that will be used on super speedways like Daytona and Talladega.
To see what Team Chevy has been up to all off-season, check out all three videos posted after the jump.