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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Roadkill builds crazy-cheap 1968 Dodge Charger rat rod using an old motorhome

Certain requests for description simply cannot be fulfilled, like if someone asked you to describe Picasso's Guernica or Gilliam's Brazil. There is only one appropriate answer to such entreaties, and that is: "You just gotta see it." That's where we are with the latest episode of Roadkill, wherein Messr's Freiburger and Finnegan dig out a 1968 Dodge Charger that Freiburger acquired in exchange for a set of cylinder heads, and intend to stuff it with the big-block motor from a long-bed, three-quarter ton Dodge pickup.
Only the pickup is too nice to tear apart, and the Charger needs a whole lot more lovin' - and parts - than initially expected. Enter, stage right, the Class A Dodge Pace Arrow motorhome with a 440 big-block purchased for $1,000, and a retired Plymouth Fury from a previous episode.
What ensues over the course of the 40-minute installment is more cuttin', yankin', leakin', stallin', hammerin' and smokin' action than you've seen in a long time, and some techniques that would have made even Cooter wonder, "I'm not sure if we should do that." By the end, though, the payoff is good enough to make you think about perusing AutoTrader for a '68 Charger just to see if maybe...