1989 Ford Mustang Lx Third Generation 3 Door Hatchback Manual 4 Cylinder on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Ford auctioning off F-35-themed 2015 Mustang for charity

Ford's been a supporter of EAA AirVenture, a huge, annual air show held in Oshkosh, WI, for several years now, with one of its most notable contributions being a modified Ford Mustang, designed to look like one of America's great fighting aircraft. There was an SR-71 Mustang, based on the legendary spy plane, a Red Tails edition, which honored the ground-breaking Tuskegee Airmen of World War II, as well as Blue Angels and Thunderbird Mustangs, based on America's two great military aerial demonstration teams.
Each car is auctioned off, with all proceeds going to the EAA Young Eagles program, which introduces kids to the joy of flight. For the 2014 AirVenture, which runs from July 28 to August 3, the one-off pony car is based on the new-for-2015 Mustang, and America's latest fighting aircraft - the controversial F-35 Lightning II.
The unique Mustang sports titanium paint scheme, with both glossy and matte sections, as well as yellow-and-blue trim and decal elements inspired by CF-1, the first F-35 test plane. A carbon-fiber front splitter and rear diffuser add some visual eye candy, while the interior boasts a set of Recaro seats. Ford also opted to fit unique wheels and a brawnier rear spoiler, to tie everything together.

Ford 1.0L EcoBoost 3-Cylinder: Autoblog Technology of the Year award finalist

As the old saying goes, "There's no replacement for displacement." But these days, many automakers are launching powerful, downsized engines that offer similar or better power output than their predecessors, all while offering improvements in fuel economy and emissions. These days, we're seeing automakers replacing eight-cylinder engines with turbocharged sixes, and the naturally aspirated six-cylinder motors are being phased out in favor of potent turbo fours. But Ford has gone even smaller, offering a three-cylinder, turbocharged engine with one single liter of displacement.
Sure, three-cylinder engines aren't anything new - they've been offered around the globe for ages. But Ford's EcoBoost 1.0L powerplant is perhaps the best application the Autoblog team has tested. Gone are the triple-cylinder complaints of yore - this engine doesn't sound anemic or buzzy, and there's healthy power output on tap. In fact, compared to the 1.6-liter inline-four that Ford also offers in the Fiesta, the 1.0-liter is more powerful, while boasting an impressive 45 miles per gallon on the highway.
This engine has already received numerous accolades, including winning the International Engine of the Year award in 2012, 2013 and 2014. The 1.0L EcoBoost will be available in the refreshed 2015 Ford Focus here in the US.