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Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.

2015 Ford Mustang spied on video for the first time

Not many cars will continue to hold our rapt attention quite like the upcoming redesigned 2015 Ford Mustang, codenamed S550 internally. Earlier this month, we brought you the first spy photos of a next-gen Mustang prototype out testing, and even though expertly placed cladding concealed the pony car's new shape, we could tell that underneath was hiding an altogether new form inspired by the Evos Concept from 2011.
Today we give you some video of what looks to be the same Mustang prototype, which you can watch below, and while the budding director behind the camera wasn't able to capture much in the way of the engine's audio signature, we can see the car in motion for the first time and compare its relative size and shape to the S197 Mustang GT that's on its tail.

Hertz Penske GT latest hot Ford Mustang at the rental counter

Just a couple days after announcing the resurrection of its Rent-A-Racer program, Hertz has revealed a new car being added to its Adrenalin Collection of rental cars. To signify its new partnership with Penske Racing in NASCAR, Hertz introduced a limited-edition version of the Ford Mustang GT, officially called the Hertz Penske GT, at last weekend's NASCAR races in Daytona. If you're like us, the rental specials remind with the original 1966 Shelby GT350-H and its later homage, the 2006 Shelby GT-H.
Visually, the Hertz Penske GT starts out with a black and yellow paint and graphics scheme as well as identifying badges, and Hertz has raided the Mustang parts bin for bits and bobs like a Boss 302 front splitter and Shelby GT500 rear valence to give the coupe its own unique look. The model has also receives performance improvements including upgraded suspension and exhaust, Brembo brakes, a retuned ECU and Recaro bucket seats. As a bonus, Penske Racing's Nationwide Series No. 22 Ford Mustang has been painted to match the new Hertz Penske GT. Other cars in the Hertz Adrenaline Collection include the standard version of the Ford Mustang GT, Chevrolet Camaro SS, Chevrolet Corvette convertible and Dodge Challenger R/T. Scroll down for the official press release for the Hertz Penske GT, or you can always head to your local Hertz airport location to see if they have one on the lot.