1964 Ford Galaxie 500 Xl on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

This Or That: Fiat 500 Abarth vs. Ford Fiesta ST [w/poll]

They're pretty darn similar. And yet our views are oh so different.
If you guys could read the transcripts of our editors' chat room, you'd know that we're a pretty argumentative bunch. It's always good-spirited stuff (well, usually), but when we're not obsessively covering this or that, we're usually fighting about one car being better than another. We're all enthusiasts here, and our automotive tastes run the gamut from the weird and unusual to the decidedly mainstream - we all feel strongly about specific cars in a given segment. While it usually makes for good conversation, if we're passionate enough, it can turn into a tomato-throwing showdown.

Galpin Ford GTR1 supercar debuts in Monterey

Galpin Auto Sports has finally taken the wraps off the car we first previewed back in December, the Galpin Ford GTR1. A few weeks ago, we posted the first hints of just what the GTR1 would be capable of, with Galpin teasing that its 5.4-liter, twin-turbocharged V8 would produce in excess of 1000 horsepower, with a top speed of 225 miles per hour. Package all that in a coachbuilt body, and you have the recipe for one wicked supercar.
The price for the carbon fiber-bodied car is $1,024,000.
Now, we have all the glorious details. Galpin is targeting a production run of six cars, but if interest is strong enough, will expand its initial quote to 24 vehicles. The price for the carbon fiber-bodied car is $1,024,000. Opting for the aluminum bodywork could lower that, although it's not immediately clear by how much.