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Auto blog

Lincoln, GMC clean up in AutoPacific Vehicle Satisfaction Awards

In recent years, there have been a lot of dire pronouncements made about Lincoln's future, or a lack thereof. But Ford's premium marque is like the Rocky Balboa of the auto business; every time the company seems ready to go, it comes back for more. Apparently, that dogged persistence is paying off, because the industry analysts at AutoPacific have put a big check in their win column with their newly released 2014 model year vehicle satisfaction survey. And despite recent enmity for its seemingly never-ending recall saga, it appears General Motors knows how to satisfy new owners, too.
In fact, not only was Lincoln named as the premium brand with the highest new owner satisfaction, even scored three models on the list of passenger cars with the most gratified buyers - the MKS, MKZ and MKZ Hybrid.
GM's stable of brands was also among the top companies in this year's survey. GMC was named the top popular brand by AutoPacific, with its Sierra pickup and Acadia crossover singled out for awards in their segments. Chevrolet also did incredibly well, with more cars on the list than any other brand. The Corvette, Camaro, Sonic and Impala all made the cut in their respective categories.

Google Earth helps sheriff's department find stolen car [w/video]

A stolen-vehicle case opened back in March was recently solved with the help of a property owner using Google Earth, a virtual globe and mapping service similar to Google Maps, ABC News reports. The man, who remains anonymous, found the stolen GMC Yukon while he was surveying his property in George County, Mississippi, using the map service and, judging by the top-down satellite image, thought he found a "shooting house" on his hunting grounds.
When he drove out to the suspicious structure, he realized it actually was a sport utility vehicle wedged in thick brush about 70 yards from the nearest road, so he called the police.
Law enforcement officers had arrested a female suspect in the case earlier based on eyewitness accounts, but didn't prosecute her because the stolen SUV hadn't been found. Ben Brown, a lieutenant detective with the George County Sheriff's Department, says that he ran the plates and confirmed the SUV was the stolen vehicle the department had been looking for.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")