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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

Watch the live reveal of the 2014 Chevy Silverado and GMC Sierra [UPDATE]

UPDATE: The trucks have been revealed. Click here for all of the official details.
As promised, Chevrolet and GMC are offering a live webcast of the world premiere for the all-new 2014 Silverado 1500 and Sierra 1500. After being teased with spy shots and blurry images like the one above for ages, now is the time to see the trucks in the metal, for real (well, as 'real' as it gets on a webcast, at any rate).
Shift your eyes down just below to see the reveal as it happens, starting at 9:30 AM EST. We anticipate having loads of images full technical information to share after the webcast, too, so truck aficionados should stay tuned. We'll also be bringing you live images of both trucks too, when we see them on the show floor at next month's Detroit Auto Show.

2015 GMC Yukon and Yukon XL hit the floor at LA

The middle child of General Motors' trio of truck-based SUVs, the GMC Yukon and long-wheelbase Yukon XL, received their auto show debut at today's 2013 Los Angeles Auto Show. Showing off a bigger, bolder look, particularly on its Denali trim, the Yukon sports prominent chrome grille instantly identifies GMC's new top-end SUV.
The Yukon is will come to market with a pair of engines. The base 5.3-liter V8 pumps out 355 horsepower and 383 pound-feet of torque, while the higher-end models benefit from the same direct-injected, 6.2-liter V8 as the Escalade. That engine makes 420 horsepower and 450 pound-feet of torque, with fuel economy seeing a likely boost thanks to an active fuel management system. Like the Tahoe, Suburban and Escalade, the Yukon takes advantage of a six-speed, column-mounted automatic transmission.
The cabin has seen significant upgrades in terms of materials and technology, with an eight-inch touchscreen display and IntelliLink standard in both Yukon and Yukon Denali. Fold-flat second and third-row seats come standard, while a power option is available, as well. Other techy features include active noise cancellation and standard Bose stereos.