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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Asterion LPI 910-4 is silent but deadly [w/video]

The weirdest thing happened last night. During the annual Volkswagen Group Night festivities, everyone waited in anticipation for the Lamborghini section of the press conference. It's usually a treat for the senses - cool to look at, backed up by a ferocious sound that bellows throughout the venue. But not this time. There was no music, there were no laser lights, and most remarkably, there was no sound. The Lamborghini Asterion LPI 910-4 drove onto stage under fully silent electric power. Audibly, at least, it was perhaps the most anti-climactic Lambo introduction we've ever witnessed.
And that's the big story with this new Lamborghini concept: it's a plug-in hybrid. Of course, it's still a product of the storied Italian supercar maker, so that electric powertrain is mated to a 5.2-liter V10, and total system output is rated at a staggering 910 horsepower. It'll run up to 31 miles on pure electric power at speeds of up to 78 miles per hour, and its 0-62 time is estimated to be three seconds flat. Top speed? 199 mph. In other words, it may be capable of silence, but it still carries a stick, and it's still very much a Lambo.
So will the company actually build something like this? Right now, it doesn't look likely. Back in August at the Pebble Beach Concours d'Elegance, Autoblog spoke with Lamborghini boss Stephan Winkelmann about the then-off-the-record Asterion concept, who told us that if the automaker should choose to expand its model range, the bigger priority right now would be the Urus crossover. This is merely just a way to show how Lamborghini might present a gasoline-electric vehicle. And after scoping it out in person here at the Paris Motor Show, we have to say, it's cool. The styling is a bit softer and understated compared to the audacious Aventador or angular Huracán. But it still has quite a presence and it's still very much a Raging Bull.

Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.