1992 Lincoln Continental Executive Sedan 4-door 3.8l, 107k Miles, Original Owner on 2040-cars

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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Lincoln releases power and economy ratings for 2015 MKC with 2.3L EcoBoost

As the first 2015 MKC crossovers slip into dealerships, Lincoln has confirmed power and fuel economy ratings for the compact crossover's optional 2.3-liter Ecoboost four-cylinder engine.
The new range-topping powerplant, thus far otherwise unavailable in the Blue Oval kingdom, will net a healthy 285 horsepower at 5,500 rpm and 305 pound-feet of torque from 2,750 revs. Those figures represent gains of 10 hp and 5 lb-ft over earlier estimates, putting the handsome new compact CUV in the hunt with up-engined rivals from Audi and BMW. (A variant of the 2.3L will shortly find its way into the engine bay of the 2015 Ford Mustang, albeit with a number of key changes, including north-south orientation.)
In the MKC, the new engine will net 18 miles per gallon in the city and 26 on the highway with standard all-wheel drive, meaning it only loses a single mile per gallon in the city cycle versus the 240-hp, 270-lb-ft 2.0L EcoBoost model when fitted with all-wheel drive. Both engines rely on the same six-speed SelectShift automatic transmission.

Lincoln MKC configurator comes alive

Lincoln has already announced most of the trim level and option pricing for its upcoming 2015 MKC due out this summer, and now it has launched a configurator allowing prospective buyers to get a better idea of how this new model will stack up against other compact luxury crossovers. We already knew that the MKC will have a starting price of $33,995, but now we know that its price includes a destination charge of $895.
Models equipped with the base 2.0-liter EcoBoost engine come standard with the Premiere package - $33,100 for front-wheel drive and $35,595 for all-wheel drive. Both models offer equipment upgrades from the Select and Reserve packages. The $3,230 Select package adds features like leather seats, power passenger seat, folding and heated door mirrors and painted 18-inch wheels, while the pricier $6,935 Reserve package adds in heated and cooled front seats, panoramic roof, hands-free liftgate, two-tone wheels and an embedded modem (providing features such as remote lock and unlock, vehicle finder and pre-conditioning).
Opting for the new 2.3-liter EcoBoost inline-four raises the base price to $39,965, and it comes standard with all-wheel drive and all of the equipment in the Select package; the Reserve package is still optional. All models can be further optioned up with the $2,235 Technology Package (adding adaptive cruise, active park assist and lane keeping system) and the $580 Climate Package (heated rear seats and steering wheel, auto high beams and rain-sensing wipers). Checking all the options, a fully loaded 2015 MKC with the 2.3-liter EcoBoost will have a total MSRP of $47,715.