2014 Maserati Quattroporte on 2040-cars

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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati GranTurismo successor to be smaller, fight Porsche 911

The Chevrolet Corvette, Jaguar F-Type and Porsche 911 all belong to a club that shuns the Maserati GranTurismo as an outsider. You see, those three key sports cars all measure within an inch of one another in length - 176 to 177 inches and change - while the Maserati comes in at over 192 inches. Naturally, there's extra length between its wheels, as well.
While those extra inches would seemingly pay dividends in interior roominess and storage space, those are not exactly the most important attributes in the segment, which values proper proportions and proper driving feel over all else. All of this is why it comes as little surprise that Maserati is working on a smaller version of its two-door sports car platform when the next generation is ready in roughly three years.
According to Motor Trend and echoing rumors we've heard in the past, the smaller model will be known as the Gran Sport while a larger model will still be called GranTurismo in coupe form and GranCabrio in convertible guise. We're told, again, to expect Maserati's new 404-horsepower supercharged V6 engine as standard, while the V8 would still be a possible option.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.