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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Daimler buying 12% stake in Beijing Auto

Daimler and Beijing Automotive are officially going steady, with the German company set to take a 12-percent stake in the Chinese brand tomorrow. The two are already tied up in a Mercedes engine plant in Beijing, of which BAIC will increase its stake in, from 50 to 51 percent. Daimler will also get two seats on the Chinese company's board. BAIC may also gain the ability to produce cars on Mercedes-Benz platforms, according to Automotive News Europe.
The investment in BAIC comes ahead of that company's initial public offering, according to a report form Bloomberg, which indicates the deal will be inked tomorrow in the Chinese capital. According to the report, if the circumstances are right, BAIC may turn around and invest in the Germany company "soon."
It's not entirely clear just how much the 12-percent cut is costing Daimler, although it seems reasonable to assume that, as it's ahead of the IPO, the parent company of Mercedes is getting a bit of a bargain.

2014 Mercedes-Benz S-Class interior caught in spy shots

With the redesigned 2014 Mercedes-Benz S-Class getting closer to production, the camera-wielding crew over at Autospies somehow managed to get inside of the car to snap some detailed spy shots. As the prototypes continue to shed camouflage, it would appear that Mercedes-Benz is getting closer to unveiling the car, and with the Geneva and New York auto shows coming up, it could be sooner rather than later.
From what we can see of this car's interior, the overall look of the S-Class' cabin isn't a ground-breaking departure from the current car, but it has been completely redesigned with more advanced technology. The styling is now even more upscale with larger swaths of wood, more shapely door panels (without the built-in armrest cubbies) and the concept-like two-spoke steering wheel. The highlight of this car though is probably the two massive digital screens with one being used for driver information and the other used for navigation, audio and infotainment systems. One other detail we noticed about this car is that it was equipped with the new 360-degree camera that debuted on the new GL-Class and will also be used on the 2014 E-Class. We also know that the next-gen S-Class will be getting the new cloud-based MBrace2 infotainment system.
As for the exterior design, it looks like the next S-Class will carry a similar profile as the current car, but we can see through the camouflage that the new styling will fit in better with current Mercedes-Benz products. Up front, the grille is much larger is flanked by aggressive LED-trimmed headlights, while the rear view of the car shows us the LED brake light now at the top of the rear window, a more pointed trunk opening and a more squared-off rear fascia with exhaust outlets pushed to the corners.