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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

First official shot of Mercedes S-Class Coupe leaks out

With the official debut for the Mercedes-Benz S-Class Coupe expected tomorrow, it shouldn't be a surprise that some clicky fingers have already managed to uncover an official image of the car before the unveiling. Outside of this sole image, though, there's precious little detail on the new car.
First posted by Autofilou and then picked up by WorldCarFans, the production S-Class Coupe isn't far off from the concept car we saw a few months back in Frankfurt. Like the concept, the leggy production model appears related, albeit distantly, to the S-Class Sedan. The hood and front fascia are longer and lower, befitting of a two-door, while the character lines in the profile are more pronounced. Obviously, the beltline and slim, B-pillarless greenhouse are coupe-only items. We can't see any details on the back of the car, although it does appear that the long hood has a correspondingly short rear deck.
We'll have all the details on the official replacement for the CL-Class when it makes its full debut tomorrow. Until then, what do you think of this lone image? Does it appear that Mercedes has got it right? In terms of design, where would you rank this with the departing CL-Class? Have your say in Comments.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.