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Nissan's new GT-R boss says next car will go for more volume

Since its introduction in 2008, the Nissan GT-R has seen a steady increase of power and price almost every year, but the big news for the next-gen supercar might be an increase in production. Automotive News recently spoke with newly appointed GT-R chief engineer Kinishi Tanuma who said Nissan needs "more of a volume car." Nissan has sold a little more than 2,000 GT-Rs in the US since 2012 - 1,188 last year and 952 so far this year.
Of course, a key limiting factor in the GT-R's production is its hand-built engine. Currently, only four people are qualified to build the GT-R's twin-turbo V6, but Tanuma says a fifth is in training. Even if production numbers are raised, Nissan also wants to add more quality and value into the GT-R. There is still no word as to what kind of timeframe Nissan is looking to start pumping out more GT-Rs, but with a new Nismo model rumored to be bringing a two-second 0-60 time, demand is sure to be on the rise.

Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.

2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

Another year, another price hike for the ridiculously awesome Nissan GT-R. When the GT-R was introduced for the 2008 model year, it had a starting price of $69,850, increasing steadily each year up to $96,820 for 2013, and now Nissan has announced that the 2014 GT-R will have a base sticker price of $99,590 (*not including the destination charge, which has not been announced yet).
More than just a simple price hike, the 2014 GT-R gets some upgrades, continuing the model's other longstanding tradition - continuous improvement. While there has been no increase in power, Nissan says the 545-horsepower, twin-turbo V6 now has better response in its mid- and upper-rpm ranges. Nissan has also improved the car's handling, giving it different shock absorbers, springs and a reworked front anti-roll bar, along with "increased body rigidity," though it doesn't specify how the latter is accomplished. The changes are said to lower the coupe's center of gravity and further improve its (already spectacular) handling. A few styling tweaks include the addition of a Premium Interior Package offering hand-stitched red leather seats, a color pattern for the steering wheel on the $109,300 GT-R Black Edition and an engraved aluminum plate showing the owner who built their car's engine.
Along with the announcement of the 2014 GT-R, Nissan also released details for the 2014 Murano CrossCabriolet. The big - but not surprising - news is that Nissan has lowered the price of its slow-selling crossover convertible to $41,995, representing a price drop of just over $2,500. Aside from price, model year changes include two new exterior colors and redesigned 20-inch wheels.