1987 Toyota Supra Targa Turbo on 2040-cars

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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

400-hp Toyota Hybrid-R Concept gets second teaser

Toyota has released a second teaser of its Hybrid-R Concept, along with an estimation of the show car's power output. Using technology that's "similar to that used by Toyota Racing's TS030 Hybrid race car," the concept is expected to deliver over 400 horsepower.
The press release also mentions that the new concept is based on a current production model. While it's difficult to tell from the sole teaser image of the car's body, rumors are flying that it's related to the Yaris. If that's the case, though, it's difficult to know what to make of this concept. The teaser image is quite dark, but we played around with the exposure and came up with an image that reveals more details about the new concept. Take a look at the related gallery, below, to see the high-exposure image. We'll find out for certain what the Hybrid-R is in a few weeks at the Frankfurt Motor Show. Let us know what you think Toyota's newest concept is in the comments.