T5 Drive-e Premier Plus Fwd - Crystal White Pearl - Mgr Demo on 2040-cars

Auto blog

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Tony Nicolosi named CEO of Volvo Cars North America

Volvo announced today that it has named Tony Nicolosi, president and CEO of Volvo Car Financial Services VCFS), as the new CEO of Volvo Cars of North America (VCNA). Nicolosi replaces John Maloney, who chose to leave due to family obligations after Volvo offered him a position in Europe.
Volvo says Nicolosi will remain president and CEO of VCFS while he assumes VCNA's top position. The Swedish automaker also says a "permanent successor [to Maloney] as President and CEO will be the subject of a later announcement."
The move comes as part of a management shakeup that's part of a "larger transformation taking place at Volvo," the automaker says.

Volvo rolls out new R-Design versions of S60, XC60 and new V60

Volvo has put together R-Design packages for its newly facelifted S60, V60 and XC60 models, and for those who want more bark to go with them, there's a power upgrade for the S60 and V60 courtesy of Polestar performance. The aesthetics start with new front and rear fascias, the grille going frameless and Tech Matte Black with a silk metal diagonal bar, the back end getting a finned diffuser and round R-Design tailpipes. On top of that, the S60 and V60 are lowered 15 millimeters and can be fitted with 19-inch versions of the company's Ixion wheel pattern.
The R-Design sport chassis stiffens things up, items like the rear dampers getting 20-percent stiffer while front bushings get a whopping 400-percent stiffer. Inside there's a black headliner, perforated leather mixed with nubuck and contrasting stitching on the sport seats, or a full leather option for those who love their cow, and the Adaptive Digital Display gets a blue hue when set to the Elegance appearance theme.
Buyers of the 3.0-liter T6 engine can add the Polestar performance option, which cranks things up to 329 horsepower instead of the standard 304 hp, and an exclusive accelerator pedal comes with it. More detail can be found in the press release below.