2007 Volvo Xc90 3.2 Awd Black On Black Loaded Super Clean Must See And Drive on 2040-cars

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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo details new drive assist features for next XC90 and future models [w/video]

Volvo wants us to know what kinds of new technology will be under the sheetmetal of the offerings that will sit on its Scalable Platform Architecture, the first of which will be included on the 2015 Volvo XC90 arriving at the end of next year. The silicon-chip onslaught starts with detection and auto braking for vehicles, pedestrians, cyclists and large animals. The company's animal detection tech now works at night thanks to better cameras and exposure controls.
Also due for the high-riding wagon are road edge and barrier detection with steer assist, a setup that identifies the edge of the road - even ones without markings. The system can steer the car back into its lane if it detects the driver is about to leave the road or collide with a barrier. Adaptive cruise control with steer assist allows the car to not only follow the flow of traffic on a straight road, but steer itself automatically.
Beyond that, the company is planning on other safety advances, but these will rely on automaker cooperation and infrastructure upgrades. Volvo has signed a memorandum of understanding with the Car 2 Car Communication Consortium on the subject of standards for communication between cars and wants to have it implemented by 2016. Sensors in traffic lights will enable Green Light Optimum Speed Advisory, which tells a driver how fast to go on a give stretch of road so as not to hit a red light. Weather, road condition, road works and emergency vehicle warnings will also inform drivers of new developments on the road. And autonomous parking, which Volvo has already demonstrated, stands to put a lot of valets out of work since it allows the car to find its own parking space without a driver inside.

12-year-old golfer wins Volvo for hole-in-one [w/video]

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.
So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.