2013 Fiat 500 Abarth on 2040-cars

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Abarth marks 50 years of 595 with special edition Fiat 500

Abarth presented its original 595 at the Turin Motor Show in 1963. It was the car that put the Scorpion marque on the map and propelled the original Fiat 500 into hot hatch territory. And to mark that occasion, Fiat's performance brand is launching the special edition you see here.
Revealed here ahead of its public debut at next week's Frankfurt Motor Show, the new Abarth 595 50th Anniversary Edition packs a 1.4-liter turbo four with 180 horsepower (20 more than the standard 500 Abarth) channeled through the Abarth Competizione gearbox to the front wheels. The Scorpion brand has also retuned the suspension, fitted 305-millimeter Brembo discs, 17-inch wheels and installed a variable back-pressure exhaust.
Billed as the most powerful 595 to date, the special edition is identifiable by its matte white paint, red racing stripes and retro logos. Step inside and you'll find red leather buckets with white trim. Only 299 examples will be made, but don't go looking for this in US showrooms, as the Abarth range and the Fiat 500 upon which it's based is different in the two markets. Read more in the official press release below.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Alfa Romeo considering Ferrari-developed engines for new product lineup

A report in Bloomberg adds more details to the plans for Alfa Romeo's fourth turnaround plan in Fiat CEO Sergio Marchionne's tenure, and this time Ferrari is apparently going to be part of the show. In December Automotive News Europe reported that a new Maserati-derived rear-drive architecture would be the centerpiece at Alfa Romeo, as well as coming Chrysler and Dodge products. At the time, ANE said the platform would support a new midsize sedan and wagon perhaps to be called Giulia, a fullsize sedan and a midsize crossover, with retail appearance of the product initiative commencing perhaps as soon as next year. It would be part of Fiat's $12.3-billion spend on new models and European recovery.
The Bloomberg report says that particulars haven't been finalized, but the plan is to have six new Alfas appear over the next five years, two of which would be SUVs. The futures of the Mito and Giulietta, two of the three cars Alfa currently sells and 99 percent of sales last year, aren't assured, meaning that the lineup in six years could be seven cars (including the 4C), six of which we haven't any definitive clue of yet. The top-tier versions of those cars, according to the report - perhaps the Quadrifoglio Verde - "will be equipped with motors developed by Ferrari."
Marchionne wants to get sales up to 300,000 units per year when the lineup is complete, pairing Alfa sales with Jeep's global dealer network to open up the retail channel. That kind of volume would get Fiat's Italian plants back in business properly, even though Marchionne's stance on Italy-only Alfa production would mean the end of the anticipated roadster that was to be twinned with the coming Mazda MX-5 Miata. Alfa's direction will be laid out in Detroit in May as part of the overall strategy presentation for Fiat Chrysler Automobiles NV.