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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Fiat opens doors at Abarth factory on Google Street View

Google Street View has emerged as a great tool for checking out locations along your driving route, and even scoping out places you don't have a chance to go yourself. And that includes some great automotive installations. The online tool has taken us inside museums, race tracks and factories around the world, but while it has not to date allowed us virtual access to a European automotive factory, Fiat is out to correct that wrong by letting the Street View team inside Officine Abarth.
The new Abarth Virtual Tour allows online visitors to see the complex in Turin where it makes its hot hatches, including the lifts where the mechanics go to work, the paint spray booth, and a variety of technical workshops, as well as a display of historic Abarth models, a 360-degree view inside and out of the extreme Abarth 695 Biposto and even inside a reproduction of founder Karl Abarth's office. Scope it out for a visit inside Italy's premiere hot hatch studio.

Could Chrysler leave Michigan for Tennessee?

Detroit's Big Three could become the Big Two. According to an AP report in The Detroit News, state officials have been lobbying for Fiat-Chrysler CEO Sergio Marchionne to select Tennessee as the location for Fiat's joint headquarters with Chrysler Group LLC.
This weekend, Marchionne met with Tennessee governor Bill Haslam at a ceremony celebrating the expansion of a Fiat subsidiary plant in the city of Pulaski. The AP report does not mention any serious talks about headquarters relocation, only that Tennessee officials have been "working me over pretty well," according to Marchionne.
Fiat hopes to complete its merger with the Auburn Hills-based automaker sometime next year, and earlier reports have stated that the company is seeking $10 billion in financing to buy the remaining bits of Chrysler. If the company were to relocate, it would join Nissan and Volkswagen in having major American automotive operations in Tennessee. Of course, that whole "Imported From Detroit" thing would need to go out the window, as well.